Primary Submission Category: Causal Inference and SUTVA/Consistencies Violations
Detecting Interference in A/B Testing with Increasing Allocation
Authors: Kevin Han, Shuangning Li, Jialiang Mao, Han Wu,
Presenting Author: Kevin Han*
In the past decade, the technology industry has adopted online randomized controlled experiments (a.k.a. A/B testing) to guide product development and make business decisions. In practice, A/B tests are often implemented with increasing treatment allocation: the new treatment is gradually released to an increasing number of units through a sequence of randomized experiments. In scenarios such as experimenting in a social network setting or in a bipartite online marketplace, interference among units may exist, which can harm the validity of simple inference procedures. In this work, we introduce a widely applicable procedure to test for interference in A/B testing with increasing allocation. Our procedure can be implemented on top of an existing A/B testing platform with a separate flow and does not require a priori a specific interference mechanism. In particular, we introduce two permutation tests that are valid under different assumptions. Firstly, we introduce a general statistical test for interference requiring no additional assumption. Secondly, we introduce a testing procedure that is valid under a time fixed effect assumption. The testing procedure is of very low computational complexity, it is powerful, and it formalizes a heuristic algorithm implemented already in industry. Finally, we discuss one application at LinkedIn where a screening step is implemented to detect potential interference in all their marketplace experiments with the proposed methods in the paper.